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15
Tips For Getting Your Web Site Listed
by Azam Corry
1. Each page should have
a different title, meta description and
meta keywords. The information
should be appropriate to the
particular page, not generic
to the site.
2. Use your main keywords
in the page title, meta description and
meta keywords tag. Put your
most important keywords first.
3. Use the same keywords
in the first few lines of text
immediately following the
<BODY> tag, naturally sprinkled
throughout the content and
also at the foot of the page if
possible.
4. Don't repeat any word
more than three times in either the
title, meta description
or meta keywords tags.
5. Don't include a keyword
in the meta keywords tag that is not
present somewhere in the
visible page content.
6. Using spaces instead of
commas to separate keywords in the
meta keywords tag ensures
search engines can group words to
exactly match search phrases.
e.g. some engines might not match
for 'submit url' if your
tag says "url submit,url submission"
7. With keywords, less is
more. The fewer the words in your
title, meta description
and meta keywords tags, the more
relevancy points a search
engine will give each (e.g. 100%
divided by 20 words gives
5% relevancy points for each word.
100% divided by 5 words
gives a 20% relevancy for each).
8. Submit every page of your
web site to all of the major search
engines (except for those
that expressly forbid it, or only
allow root URL/homepage
submission). You may be surprised at
which pages rank well.
9. Submit one page to each
search engine every day.
10. Submit a different page
each day.
11. Avoid online auto-submitters
unless you are sure they really
work. Though some do, many
more don't, or are simply ignored by
the search engines. To be
safe, submit to the major engines by
hand.
[Originally created for my
own use, the Now Sell! Fast Manual
Submission tool enables
you to hand-submit to the top 20 in
minutes - for Free: http://www.nowsell.com/go/to.cgi?l=asubmit
If
you need something even
faster, take a look at Michael Campbell's
unique software: http://www.nowsell.com/go/to.cgi?l=asec
]
12. Make a minor change to
the page before each submission, so
that the search engine spider
will see it as new. Most search
engines place more importance
on new pages. In addition, updating
the page helps prevent the
engine from thinking you are spamming
it, by submitting an identical
page multiple times.
13. Once a page has a top
20-40 listing at a search engine, do
not re-submit it to the
same engine unless it drops out of this
range. Since search engine
algorithms change often, you are
better not re-submitting
at all, but following tip 14 below.
14. Modify, or 'tweak' copies
of your listed pages to improve
ranking. Make some substantial
changes to the body text. Submit
the copy. Leave the listed
page alone, else you may lose the
position you already have.
15. Never submit pages that
are exact duplicates of others. If
you need duplicate pages
on different URL's, prevent search
engine spiders from visiting
them by using the robots exclusion
meta tag or your .htaccess
file.
Not all of the tips above
are applicable to every search engine.
However, habitually following
them all will improve your chances
of decent results (unless
you wish to target the different search
engines individually, with
pages specially optimized for each).
© 1999-2000 Azam Corry "Do it Better, Do it Faster, Do it Right!"
Azam Corry owns Now Sell!
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