By Barry White

It's getting harder and harder to find a good name for your
new web site. The obvious domains for your business are
likely long gone.

New sites are reaching for a name that is still available to
them. It's not unusual to see URLs that go on forever (like
buythisgreatproduct.com ) or are broken up with lots of
hard-to-remember hyphens (best-money-idea.com).

People may be missing the single most powerful strategy
on the Internet. In fact, its beauty is its sheer simplicity.

Name your web site after yourself! Make your web address
YourName.com. If your name is Twila Jones, let your site
be TwilaJones.com. Nothing works harder to build your
Internet identity. And as customers tell us over and over,
the business that has a strong identity will be the business
that succeeds in the new Internet economy. HLI-i9250XL battery

BobSmith.com is easy to remember (especially if you know
Bob) and advertises his Bay Area conference center. Mark
Gebbie advertises his popular media guide at Gebbie.com.
Dell.com is one of the most successful sites on the Internet,
named after its founder and the computer company he
started.

What if your name is already taken? Some guy in
Maryland named Barry White already reserved my name
(and, no, it's not the singer with the low voice). Try using
a nickname. Nicknames are often easier to remember and
more popular with customers.

This strategy also works if you name is
Monstroneughpahus and you're rightly worried that people
may not be able to spell it. Often a very simple made-up
name will work fine. For instance, Amazon.com and
eBay.com stand out from the crowd once they are
established in your mind.

Finally, don't put off getting your own domain. The $70
domain registration charge will be the best investment you
ever make. Your own individual domain name is a vital
part of building a strong, identifiable reputation online. 

-------------------------------------------------------------
Barry White helps businesses and individuals build a future
on the Internet. Get his complete e-business starter package
that includes secure shopping cart, hosting, website
building program, plus a big 49 lesson e-business course
for just $30. Reach Barry at bwhite@vip.net or go to
http://courses.justwebit.com/bw.html