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    A Guide to Choosing An Affiliate/Associate Program
    By Betty Ann Wilkins © 1999
    http://www.the-work-at-home.com/

    What exactly is an Affiliate Program, you may ask.

    Associate and affiliate programs are turning out to be the
    fastest growing area of E-commerce. They allow website
    owners to partner with retailers and offer products and
    services to their visitors. It's a mutually beneficial
    relationship that can generate a wide-range audience for
    the seller and a hassle free income for the associate.
    The seller processes all orders, handles shipment and
    provides a commission to the referring website owner.
    The affiliate or associate promotes the sellers business
    through banners and text links at their website and through
    advertising in Ezines, Free Classifieds, etc.
     

    Before joining any Program there are a few things that
    you need to consider.

    1. Does the program compliment your Website?
      Be sure to select a program that would be
      of interest to your visitors. If your website
      is about golf you would select a program that
      would be of interest to golfers. There are
      a few programs that appeal to a very large
      audience that would compliment any site, such
      as Internet Personals and Internet Auctions.

    2. Is the Program Completely Explained?
      Be sure you know all the terms and conditions
      before joining.

    3. What is the Commission Plan?
      Is the commission percentage offered and the
      minimum payout going to be easily achieved?
      Will you have to wait months before you reach
      the minimum payout amount to receive a check?
      Make sure you understand the compensation plan.

    4. Do they provide sales material and support?
      Most programs offer banners and will provide
      example html and text links. Examples of E-zine
      ads and Free Classified Ads are becoming more
      common and are very helpful. Try to make sure
      the sales material gets updated regularly.
     

    Tips to Promoting Your Affiliate Program

    Do more than just placing a few banners on your website.
    This will only generate a very small income. You must
    promote your website and affiliate programs on a daily
    basis. 

    Personal Endorsements with a text link produce much
    better results than banners alone. Be sure to use
    personal endorsements.

    Adversite your website and affiliate programs in e-zines
    and newsletters. They produce the best results.

    Advertise at Yahoo at least twice a week. Placing ads
    with Yahoo will generate lots of traffice to your own
    website and your affiliate sites.

    Always apply what you have learned about advertising
    and promotion from online sources such as websites, e-zines
    and newsletters.
     

    Resources for finding good Affiliate Programs:

    Affiliate Options http://www.the-work-at-home.com/ao.htm
    Associate-it http://www.associate-it.com
    Refer-it http://www.refer-it.com
    Associate Programs http://www.associateprograms.com
     

    *This article available by autoresponder at:
     mailto:article_6@sendfree.com 

    **********************************************************
    Betty Ann Wilkins, Publisher/Webmaster
    "At Home Working News" - Your Doorway to Joining the
    Work-at-Home Revolution. Fresh, Up-to-date, original
    content to help you prosper in the home-based workplace.
    http://www.the-work-at-home.com/
    ********************************************************** 

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