1.) The Most Important Factor In Site Design

The single most important factor is information and the ease and
clarity of it.

Having complex graphics and flashing banners may look great. But
they're slow to load and give "click happy" visitors a reason to
leave.

In addition, they take away from the content of your site. By
distracting your reader and drawing their attention away from
your message.

Remember, the Internet is an information driven medium. People
come in search of information - that's their first reason for
visiting your web site.

And it's the information contained on your Web site that sells
your products. Not the graphics.
 

2.) Focus On Your Customers, NOT Your Company

"What's in it for me", W.I.I.F.M. This is the radio station
everyone is tuned in to.

Yet so many web sites forget this simple rule everyday - by
allowing their company logos to rule each and every page. Instead
of using a headline to introduce a benefit to their customers.

Furthermore, they go on for two sometimes three paragraphs
talking about themselves and their company. Which in my opinion
is one of the biggest mistakes made by the majority of internet
businesses.

Why? Because customers don't care as much about your company as
you do. And they really don't want to know how big you are, how
much money you make or what you've done in the past.

All your customers want to know is what will doing business with
you do for them. And how you are going to solve their problems to
make life easier.
 

3.) Knowing The Benefits of Your Product/Service

What are they? I hope you know. Because from what I've seen on
the Web not to many people do.

Most often people tend to focus on the features of their products
not the benefits. And benefits sell.

Features are suppose to be used as proof to show how your product
or service can deliver the benefits you promise. Remember,
benefits are about your customers features are about your
product.

Therefore, the easiest way to find the benefits your product has
to offer is to list it's features. Then ask yourself these
questions.

What will this do for my customers? What problem will it solve?
How can it help them and make their life easier?
 

4.) Focus On A Specific Market

Have you ever heard this saying "When you try to be all things to
all people, you end up being nothing to nobody, including
yourself."

Unfortunately many businesses on the Internet are trying to be
just that. Everything to everybody. Instead of focusing their
energy on a specific customer or group of people.

Missing out on the opportunity to create a niche market they can
cater to that nobody else can. Virtually eliminating any
competition.

Now who couldn't have a prosperous business if they were the only
game in town. Think of the possibilities.
 

5.) Risk Reversal or Guarantee Of Satisfaction

By increasing the time your guarantee is good for. You will find
that your product returns and refund requests will go down.

That is of course if your product delivers what you have
promised.

Why? Because by giving your customers more time to examine your
product. They will relax and take their time to fully inspect it
and not be in such a hurry to return it.

By increasing your guarantee to 90 days, 6 months or even 1 year.
You also increase customer confidence in both you and your
product.

And since you have given them so much time to try out their
purchase they will know it must be good. Because if it wasn't you
wouldn't be offering a guarantee at all.

Finally, to make your marketing more profitable today. Put these
5 tips to work for you and see for yourself the difference they
can make. You'll be happy you did.
 

* Article by Bill Hawkins of EffectiveWebMarketing.com. Bill
specializes in showing you proven marketing strategies, tips
and tools to multiply your online profits. Check out his web
site at  http://www.effectivewebmarketing.com/ .You'll be glad
you did! *