The art of UPSELLING and how it INCREASES sales!
By Britt S. Phillips
http://www.worldwideadnetwork.com/
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    Once you have product to sell and it is selling very well, why
    stop there? Despite the enourmous profit potential of upselling,
    millions have no idea just how much money they are turning away
    with every initial sale.

    Upselling is so easy and requires little to no extra work on
    your part than what is done at the time you sold your customer
    a service, product, or item in the first place. People either
    don't know about upselling, or they do and are under the false
    impression it requires lots of additional work from them.

    When you see an infomercial on TV that sells a product, did you
    ever notice they almost always mention the fact that you can get
    an addtional discount if you buy more than one item? Often the
    announcer will say... "makes a great gift" or "buy for the home
    and another for..." etc. This is the classic upsell.

    There is another version of the upsell which is also known as
    "back end" sales. All you do is offer your customers additional
    items or services at the same time you are filling their
    original order. It's so simple to include a cover letter thanking
    the customer for their order. The cover letter is an excellent
    opportunity to tie the upsell to the "thank you" and actually
    increase sales!

    Here's an example of just how it works and how you can do the
    same thing! Thanks for your order, we really appreciate it.
    Right now we are making a very special offer to those who have
    already placed an order with us.

    You can pick up a widget today at a much lower price than anyone
    else by using the enclosed coupon. This is our way of again
    saying thanks for your order!

    See, that was not hard at all. By the way, this is a never
    ending process, if that customer orders a second, third, or even
    twenty times, you will always include specials and offers to give
    them an opportunity to place an order!

    Normally the upsell works best when the offer you make is
    something very similar to the original item, or service the
    customer first got interested in and purchased. This can be an
    advanced service or even the same item if you have made changes
    to improve upon the performance.

    There is still another way to make an incredible fortune with
    the upsell, and it's my personal favorite. Pick a service or
    product that everyone would want or need. You will have to spend
    some time to develop this one, but once you locate the right
    product or service, you are home free and assured success!

    I will use the product / service I use every day to earn an
    incredible income as a great example for you to follow. I picked
    it because I already know that no matter what the original reason
    my customer contacted me, I will not only get an order for that
    product or service, I also have a better than 90% chance to also
    sell them through the upsell as well. By the way my upsell item
    brings me an additional $50.00 per order and takes about 5 minutes
    extra per call to get. It's very simple and soon you will see why. payday loans

    There are two things everyone on the planet has in common. It
    does not matter where we are born, what color our skin is, how
    well off we are etc.

    None of that is important and none of it can change this fact
    either. Even if you don't want to have these two things in common
    with your worse enemy that's tough, you can't do anything about
    it, you are stuck with it!

    The first thing we all have in common is we like to save money.
    The second thing we all have in common is we like to make money.
    Think about it.

    With this in mind I developed an upsell product / service that I
    knew would have the absolute best potential each and every time
    I offerred it to a client.

    The product / service I use is a wholesale savings membership.
    It's a way for anyone to purchase a membership for the less than
    a dollar a week.

    The membership saves everyone using it up to 90% on the same well
    known, name brand items they already are used to buying. They can
    get the same items in the same packaging direct from the
    manufacturers and cut out the middle man, namely the retail
    stores! The original warranties are also still fully in effect
    and all items are new. For a much more detailed description, go
    to http://www.worldwideadnetwork.com/savings.htm to read much more
    about it and how it works. You can also become one of our
    resellers and easily make this same offer to your clients as
    your upsell product / service.

    So you see, it doesn't matter if the original order was for web
    design, CD duplication, logo creation, marketing packages, check
    acceptance software etc. (by the way I just showed you another
    way to upsell) after the order has been taken I will always say
    something like...

    "Mary I really have enjoyed talking with you today and your order
    is really appreciated. Can I ask you one more question, how would
    you like to save you and your family up to 90% below the regular
    prices you are already paying now? If I could show you how you
    could start paying up to 90% in as few as two days from now, would
    you be interested?"

    What kind of response do you think I get to that question? If you
    said an incredible one you are right! In fact nine out of every
    ten people who had called to place an order for one item, likes
    the wholesale savings membership program so much, they buy one or
    more of the memberships on the spot! I am giving people what they
    want to buy and that is one secret very few people will ever allow
    themselves the benefit of understanding.

    By the way, I have four packages I sell on CD. One of the biggest
    reasons I moved from disk to CD was so I would have plenty of room
    to include along with the original order, all my upsells. Imagine
    getting a CD from me and also seeing great deals on over 75 other
    items, services, products etc.

    I will leave it up to you to do the math and figure the income
    this brings on a very steady and consistent basis. One of the
    most common things I hear all day long from tons of people is...
    "Hi Britt, I bought _____ from you on CD .
    I noticed you also had something on the CD about ______ and would
    like to order these items." All I do is ask how they want to pay,
    they have already been sold during the upsell process directly
    from the CD.

    Now multiply this times thousands of people and you begin to see
    you need to get busy with upsell offers of your own! Take a
    serious look at the things you sell and ask yourself what you can
    do greatly increase the amount of each sale by upselling. Please
    share this with a friend to help them also.

    © Article by Britt Phillips of Worldwide Ad Network. You may have
    seen Britt on the nationally televised "Making Money" infomercial
    with Don Lapre! For that incredible story, plus FREE "how-to"
    publicity tips, cutting edge business opportunities, web services,
    free software, and more visit Britt on the web at
    http://www.WorldwideAdNetwork.com and join the millions who are
    making serious money!
     

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