Once you have product to
sell and it is selling very well, why
stop there? Despite the
enourmous profit potential of upselling,
millions have no idea just
how much money they are turning away
with every initial sale.
Upselling is so easy and
requires little to no extra work on
your part than what is done
at the time you sold your customer
a service, product, or item
in the first place. People either
don't know about upselling,
or they do and are under the false
impression it requires lots
of additional work from them.
When you see an infomercial
on TV that sells a product, did you
ever notice they almost
always mention the fact that you can get
an addtional discount if
you buy more than one item? Often the
announcer will say... "makes
a great gift" or "buy for the home
and another for..." etc.
This is the classic upsell.
There is another version
of the upsell which is also known as
"back end" sales. All you
do is offer your customers additional
items or services at the
same time you are filling their
original order. It's so
simple to include a cover letter thanking
the customer for their order.
The cover letter is an excellent
opportunity to tie the upsell
to the "thank you" and actually
increase sales!
Here's an example of just
how it works and how you can do the
same thing! Thanks for your
order, we really appreciate it.
Right now we are making
a very special offer to those who have
already placed an order
with us.
You can pick up a widget
today at a much lower price than anyone
else by using the enclosed
coupon. This is our way of again
saying thanks for your order!
See, that was not hard at
all. By the way, this is a never
ending process, if that
customer orders a second, third, or even
twenty times, you will always
include specials and offers to give
them an opportunity to place
an order!
Normally the upsell works
best when the offer you make is
something very similar to
the original item, or service the
customer first got interested
in and purchased. This can be an
advanced service or even
the same item if you have made changes
to improve upon the performance.
There is still another way
to make an incredible fortune with
the upsell, and it's my
personal favorite. Pick a service or
product that everyone would
want or need. You will have to spend
some time to develop this
one, but once you locate the right
product or service, you
are home free and assured success!
I will use the product /
service I use every day to earn an
incredible income as a great
example for you to follow. I picked
it because I already know
that no matter what the original reason
my customer contacted me,
I will not only get an order for that
product or service, I also
have a better than 90% chance to also
sell them through the upsell
as well. By the way my upsell item
brings me an additional
$50.00 per order and takes about 5 minutes
extra per call to get. It's
very simple and soon you will see why.
payday loans
There are two things everyone
on the planet has in common. It
does not matter where we
are born, what color our skin is, how
well off we are etc.
None of that is important
and none of it can change this fact
either. Even if you don't
want to have these two things in common
with your worse enemy that's
tough, you can't do anything about
it, you are stuck with it!
The first thing we all have
in common is we like to save money.
The second thing we all
have in common is we like to make money.
Think about it.
With this in mind I developed
an upsell product / service that I
knew would have the absolute
best potential each and every time
I offerred it to a client.
The product / service I use
is a wholesale savings membership.
It's a way for anyone to
purchase a membership for the less than
a dollar a week.
The membership saves everyone
using it up to 90% on the same well
known, name brand items
they already are used to buying. They can
get the same items in the
same packaging direct from the
manufacturers and cut out
the middle man, namely the retail
stores! The original warranties
are also still fully in effect
and all items are new. For
a much more detailed description, go
to http://www.worldwideadnetwork.com/savings.htm
to read much more
about it and how it works.
You can also become one of our
resellers and easily make
this same offer to your clients as
your upsell product / service.
So you see, it doesn't matter
if the original order was for web
design, CD duplication,
logo creation, marketing packages, check
acceptance software etc.
(by the way I just showed you another
way to upsell) after the
order has been taken I will always say
something like...
"Mary I really have enjoyed
talking with you today and your order
is really appreciated. Can
I ask you one more question, how would
you like to save you and
your family up to 90% below the regular
prices you are already paying
now? If I could show you how you
could start paying up to
90% in as few as two days from now, would
you be interested?"
What kind of response do
you think I get to that question? If you
said an incredible one you
are right! In fact nine out of every
ten people who had called
to place an order for one item, likes
the wholesale savings membership
program so much, they buy one or
more of the memberships
on the spot! I am giving people what they
want to buy and that is
one secret very few people will ever allow
themselves the benefit of
understanding.
By the way, I have four packages
I sell on CD. One of the biggest
reasons I moved from disk
to CD was so I would have plenty of room
to include along with the
original order, all my upsells. Imagine
getting a CD from me and
also seeing great deals on over 75 other
items, services, products
etc.
I will leave it up to you
to do the math and figure the income
this brings on a very steady
and consistent basis. One of the
most common things I hear
all day long from tons of people is...
"Hi Britt, I bought _____
from you on CD .
I noticed you also had something
on the CD about ______ and would
like to order these items."
All I do is ask how they want to pay,
they have already been sold
during the upsell process directly
from the CD.
Now multiply this times thousands
of people and you begin to see
you need to get busy with
upsell offers of your own! Take a
serious look at the things
you sell and ask yourself what you can
do greatly increase the
amount of each sale by upselling. Please
share this with a friend
to help them also.
© Article by Britt
Phillips of Worldwide Ad Network. You may have
seen Britt on the nationally
televised "Making Money" infomercial
with Don Lapre! For that
incredible story, plus FREE "how-to"
publicity tips, cutting
edge business opportunities, web services,
free software, and more
visit Britt on the web at
http://www.WorldwideAdNetwork.com
and join the millions who are
making serious money!
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