What are you selling anyway?

A Bookkeeping Service to process your accounting records.

Or

A Service that will REDUCE financial stresses and HELPS build Financial
FREEDOM.

Study your product/service and create an Emotional benefits list that
you can incorporate into your ads, webpage content and sales letters that
*sell* your prospects.

Tip 2 - Write, walk away, Edit and Rewrite

When writing your promotional materials, never put your *first draft*
into circulation. Write a draft. Put it away for a while. Come back
to it, edit and rewrite it. Put it away again for a while. Come back
and let someone else read it, then rewrite it again. You might be 
surprised at the results.

Tip 3 - Define your audience

Who are you marketing to anyway? If you're not absolutely sure than,
DO NOT promote your product or service until you do. Marketing in the
*blind* is the sure road to failure. 

Tip 4 - Tools to use

Simple tools can Make your promotional materials *Shine*. Here's a few
that you may already have lying around somewhere.

A Dictionary - use it to make sure that you spell all those words 
               correctly, your image with your prospective buyer may
               depend on it. (How have I done in this article?)
A Thesaurus  - great tool for finding that word that you just can't
               quite get. It's just on the edge of your mind but your
               mind just won't let it go.
A Quotes book- Quotes are great for making your promotional materials
               come alive. Use them to help emphasis important points
               in your writing. Lynette's los angeles acting classes are simply best.

Tip 5 - Create Great headlines

Before you write your headlines try this little technique.

First review your product benefits list. You do have such a thing
don't you? Next spend a few minutes reading great headlines from
magazines, books, Classified ads sites, Ezines, etc. Now sit down
and write your headlines, lots of them.

This little exercise will help your subconscious to create the Killer
headlines that will make you money. Try it out. IT WORKS!

Tip 6 - Use quotes

Use quotes around your headlines and sub-headers. This will make your
headlines stand out. It also adds a little personality to your writing.

"How to Use QUOTES in your HEADLINES to trick your Audience"

Sometimes, just a very minor change in your headline can increase your
response exponentially.

Tip 7 - Ask questions

Use a question in your headline, opening sentence of your ad copy and
in your web page content. Questions always get attention. Questions also
gets your audience involved in your copy. Make sure that your question
is relevant to your target audience.

Tip 8 - Use the MAGNETIC word HOW

Use one of the most magnetic words of all - "HOW". This word is 
irresistible. Use it often in your headlines, ad copy, Web page content
and sales letters. Use it in combination with other words to really get
attention. How to, How You, How I, How this, How money etc. It's
magnetic and will draw attention every time.

Tip 9 - Use the MAGIC word YOU

The word YOU is the single most powerful word that can be used in your
promotional material. If you're not using this word and using it often,
then you will are really *missing* the boat in your advertising campaigns.
Your mission, "should you decide to accept it", should be to involved
your audience in your copy. So, why not use the magic of the word YOU.

Tip 10 - Substitute words

Always substitute emotional words for technical words in your ad copy.
Before you put your ad, webpage or sales letter copy into production,
review every sentence and look for words that you can substitute for 
words that trigger the emotions. Here are a few examples.

    The word CREATE can be substituted for the word MAKE
    The words THERE'S MORE can be substituted for the word ADDITIONAL 
    The word TOUGH can be substituted for the word DIFFICULT
    The word WORRIED can be substituted for the word CONCERNED

Use emotional words everywhere in your copy and YOU will reap the 
monetary rewards.

Tip 11 - Eliminate words

 Check every sentence of your copy and eliminate any words that are not
necessary. Your copy should always be short, benefits laden, compact
and to the point. It's not the length that counts but the impact of the
words that you use. Eliminate all those *dead* words and make your copy
come *alive*.

      This offer will create for you a gold mine that you can mine.
                                Or
            You can create a GOLD MINE that's yours to MINE.

Tip 12 - Know what you want them to do

It's amazing to me how so many ads failed at the most important selling
point, the call to action. Tell them EXACTLY what you want them to do. 
If you've done a good job at getting them to this point than show them
the way to your *most wanted response*. It's really quite simple.

Pick up the phone right now and call this number (999-999-9999).

To get started Today, just click on the link below. It's your ticket
to success.

Get on-board Today. Here's how:

Step 1 - Write down this Id number
Step 2 - Go to this Web page and Sign-up
Step 3 - Send a blank email to this email address
Step 4 - Call me at this number if you need help

You tell them exactly what to do and they will follow.

Tip 13 - Get a second opinion

I've made this mistake many times. I wrote my advertising copy, reviewed 
it myself, spell checked it and put it into production. The next week
when the ad came out in the Ezine, I was surprised. The copy was really
quite weak and my response was also. Always have a third party review 
your copy. Tell them what you are trying to accomplish and let them give
you their opinion. Try it the next time you write. You might be
surprised at the results.

Tip 14 - Make them SEE it

It's been proven time and time again that people buy based on emotions.
You must be able to *trigger* those emotions in your advertising copy.
Write so your audience can *see* themselves experience what you are
writing about. Use words that captives and triggers the *minds eye* and
you will get more sales.

Imagine driving to your bank next week with a box stuffed with $20 bills! 

Tip 15 - Put it in the right places

Great ads, webpage content and sales letters can become poor performers
when place in front of the wrong audience. Don't make this mistake. If
you are not sure who is your target person, then put a HOLD on your 
advertising campaign until you do. Define your target person and find
out where they hangout. Sometimes even poor copy can get *Great* results
when place in front of the *right* audience.

These tips are designed to help you get better results from your 
advertising campaigns. Use them as a guide to help maximize your
time and efforts in your next advertising campaign.

======================================================
This Article was written by Chuck Crawley, editor of the 
ADSTPLC Newsletter and Webmaster of the "KILLER ADS SITE".
http://unionez.net/adsezine/ADSTPLC.html?15tips
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