Question: which factor would most sway you to purchase a 
   product or service on the net? Lower price or a fantastic 
   testimonial. 

   A heart-felt honest testimonial is hands down the best 
   way to get a prospect to buy. 

   The importance of seeing one another's testimonial is one of 
   The biggest reasons people purchase on-line and off. Combine 
   this with your own unique selling proposition and see your 
   affiliate sales explode right before your eyes! 

   People love to see someone having success with a product or 
   service. Just look at Brad Ricdale or any other informational 
   guru. Most of the half hour long commercials are made up 
   of testimonials. 

   Why is this even more powerful on the Net? 

   Well, the 'Net' is impersonal and sometimes intimidating. 
   Lets just take for example someone coming from a search 
   engine. He or she are looking for some product or service 
   that you have. This is probably the first time they have seen 
   your or heard anything about you or your affiliate they are 
   less inclined to buy. 

   Even the seasoned internet surfer, or in this case, an internet 
   marketer will hesitate to buy if there has not been enough 
   information provided or if they do not feel comfortable with 
   you or your affiliate. Put your prospect at ease and your 
   selling will be more effective. 

   Hint: A testimonial from a fellow webmaster or a personal 
   endorsement in an ezine will pay incredible dividends. This 
   is the missing ingredient when selling products or services on 
   the Net. Create trust on the net and thrive not just survive. 

   Now lets combine this incredible testimonial with your own 
   USP (Unique Selling Point) or, as I call it your "Unique Selling 
   Position". Once you offer your unique selling position to the 
   prospect you have put your product or service in "A Unique 
   Position to Sell!". Make sure that it is totally different from 
   what anybody is offering and if the prospect perceives it as 
   ultra-useful you've got a winner on your hands. Combine some 
   software, e-book or information that the prospect may feel 
   adds value to your product or service. Voila! Guaranteed Sale! 

   Why? 

   Because know one else does this. People just think that if they 
   get a lot of traffic to their site and put up an affiliate's banner 
   that the orders will just come flooding in. Wrong! Give more 
   then anyone else and watch your sales shoot through the roof! 

   Now Take Action! Good Luck and see You at the Top! 

   Resource Box: 

   "The Most Powerful Click I Have Ever Made On The Net!" 

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